Some markets are more exposed to certain types of advertising than others, and you need to find out which medium or media your target consumers are most likely to come across. All ways keep testing different methods of advertising across each medium and especially keep an eye on trending patterns within your specific market.
With the explosion of social media outlets these days all of these avenues need to be explored and experimented with. Some will be more receptive than others in your market place so test and find the ones suitable for you. Place content and analyse the results over a period of time. Blogs, banners, print, radio and even TV advertisements each have different consumer bases to target. People that tend to join communities will be exposed to blog and banner ads, while couch potatoes will be more exposed to TV ads. Such a wide array of tools might not be in your immediate possession, but you will eventually start looking for more venues to advertise once your affiliate marketing program starts to expand.
What works for one person may not work for another in a different cultural setting – especially if the cultures are continents apart from each other. Each specific culture has its own rules for etiquette and propriety, and you have to make sure that you follow these rules if you want to leave a positive impression on your customers. Work with the culture and you will get more interested eyeballs rolling your way. You will have to learn the language and the exact meanings of the words to get the best results from each culture you market your message to.
Fail to work with the culture, however, and even a well-designed affiliate marketing campaign will fall to tatters. This is especially true when you start creating the content and the ads that will drive your affiliate marketing campaign. Speaking of content and ads, there is one thing about affiliate marketing that you must not do without. It will determine how accessible your marketing plans will be, and it will also determine your ability to actually convince people to buy into whatever you’re selling. And that ‘something’ is copywriting.
Copywriting and Media
Copywriting is a marvellous skill to acquire and once mastered it will reward you well for years to come. Find material from the great copywriting masters and spend the time learning this art as it is a skill that can be accomplished by following a specific structure. With this knowledge you will be able to create attention grabbing content for your pre sell pages, sales pages and any advertisements you write.
Copywriting is about creating persuasive copy that is easy to read in a story format. All people no matter what culture background they are from crave for a good story. Story telling is the oldest form of persuasive communication. Story telling started way back in the beginning of time with word of mouth and we are all hardwired for stories.
People are attracted to your business by reading the copy/stories that are written. What is your story? Now go ahead and come up with your story that persuades.