travel food

Automotive advertising agencies are struggling to keep up with new Internet based technologies and applications being developed to maximize the R.O.I. for their auto dealer clients automotive advertising budgets and video has surfaced as the media of choice. Conventional automotive advertising focuses on maximizing the reach and frequency of a consistent message to a qualified consumer while minimizing the cost per impression and the same wisdom apply to the Internet. A challenging economy has resulted in shrinking sales volume and margins in the retail auto industry which dictates that automotive advertising agencies must leverage online resources whenever possible. The most obvious solution is to listen and learn from the search engines whose role in the process is to provide consumers with filters that provide efficiencies in their online shopping experience that promise increased relevancy and transparency in the sites that surface in their initial search results.Search engine optimization, S.E.O., is a fluid science that is dependent on changing algorithms designed by the search engines to insure that their customers needs are met. Search engines like Google have little concern for the interests of the automotive advertising agencies who are struggling to keep up with the rules to insure that their auto dealer clients show up on page one. The trick for automotive advertising agencies to stay ahead of the search engines is to focus on the one constant that exists in both the real and the virtual world – human nature. People are creatures of habit and recent generations have grown up watching T.V. or more recently following videos on You Tube. People would rather watch an entertaining video than read copy or even listen to an audio track so common sense suggests that video is the delivery method of choice for automotive advertising agencies trying to deliver their messages on the World Wide Web.Video has earned a weighted value on Google in response to experienced consumer preference and a comprehensive S.E.O. plan must be extended to include vS.E.O. with several new automotive advertising vendors taking advantage of the opportunity. SiSTeR Technologies Video CarLot is an example of a new video production platform that provides a scalable solution for automotive advertising agencies to place an auto dealership’s new and pre-owned inventory on the first page of a local Google search. They are able to access the pictures already posted on an auto dealer’s website and then convert them into a professional looking feature/benefit video with human voice and integrated video footage posted onto the auto dealer’s website. More importantly, the videos are interactive with multiple schema layers offering relevant information on the vehicles and they are fully indexable with dealer selected key words and Meta Tags. In addition, SiSTer uses their dedicated API with You Tube and direct links with all major third party websites to push the vehicles onto the Internet Super Highway with individual URLs. The resulting increase in online exposure form the sourcing auto dealer is obvious and it satisfies the goal of Google to offer their online customers relevant information in the media of their choice.Several established third party inventory based websites have recognized the leveraged exposure offered by videos on the Internet and they have extended their platforms to include an optional video production application. A new website – ronsmap.com – with an expected launch at the pending 2010 NADA Convention in Orlando Florida is rumored to be planning to offer a video solution as well as a direct link to social networking media through their proprietary vBack application. Social networking has recently been named by Google as having a weighted value in their algorithms similar to video with real time postings drawn from Face Book, Twitter, etc. which suggests that Rons Map is ahead of the curve by integrating both video and social media into their automotive advertising platform.Another use of video on the Internet that warrants honorable mention is offered by a new customer interaction patform provided by Argistics with their AutoTransaXion application. AutoTransaXion is being used by AutoNation to support their recent push to accommodate online transactions through AutoNation Direct. The solution allows an online shopper to engage in a real time two way video conversation with a personal shopper from AutoNation. The application has complete push/pull capabilities that allow the consultant to provide the same material that a customer would expect in a real world showroom to allow the customer to purchase the vehicle online and have it delivered to their home. The video portion of the application has been found to enhance the ability of the dealer’s personnel to build a relationship with the customer that was not previously possible given the obstacle of the glass wall between the customer and the dealership’s staff.The value of the Internet has been established with statistics that support the fact that 93% of today’s car shoppers prefer shopping on the Internet Super Highway over driving to their local car row. The growing use of video and the diverse applications on the Internat that have integrated it into the online sales processes suggest that video will have a role and forward thinking automotive advertising agencies must learn to implement it into their online marketing plans.

You may be considering a golf travel package and hoping to reserve some time at one of the many great golf destinations in the U.S. or possibly an international location. It is best to compare prices of the various packages online first.

Are you planning a golf travel package for your company? There are many locations that offer a great golf travel package that can also include a meeting space or conference room. These packages may also include a corporate discount for the accommodations, greens fees, a rental van, as well as vouchers for meals and golf, maps and other extras.

Some of these corporate packages can be priced as low as $1500 per person to as little as $200. The golf travel package prices would vary according to the number of individuals (the more the lower the per-person cost), number of nights, meals, location and probably would not include your airfare.

There are literally hundreds of quality, highly recommended, memorable golf travel packages offered that can be customized for your company’s particular needs. Anywhere there’s golf a golf travel package can be arranged.

Consider a golf travel package to faraway destinations such as St. Andrews, Argentina, Puerto Rico, Scotland, South Africa, Ireland, the Caribbean or France. Stay in the U.S. and visit golf locations in Arizona, Colorado, California, Florida or Augusta.

Make a golf travel package reservation in England and enjoy and itinerary that could include arriving in Manchester and being met and greeted by your car and driver and delivered to Southport. If you are not feeling too jet lagged you could play a round of golf. Your second day you would play a round or two at the Royal Liverpool. On day three you would play at Formby and so on.

The cost would vary of course on the dates but could include: Six nights first class accommodations, car & driver or rental van, full English breakfast daily, lunches at all three Royals as well as guaranteed tee times & paid green fees, and all the services the local resort offers.

You may want to stay in the U.S. and plan your golf travel package around one of the golf championships such as the Masters Tournament at Augusta, or the U.S. Open and watching the pros in action.

You could save a little money by planning your golf travel package during the off season. As is true with anything else, tt is always important to plan ahead to insure your golf travel package will be the best planned and most enjoyable trip you have ever taken.

It is best to compare prices of the various packages online first.

Are you planning a golf travel package for your company? There are many locations that offer a great golf travel package that can also include a meeting space or conference room. These packages may also include a corporate discount for the accommodations, greens fees, a rental van, as well as vouchers for meals and golf, maps and other extras.

Some of these corporate packages can be priced as low as $1500 per person to as little as $200. The golf travel package prices would vary according to the number of individuals (the more the lower the per-person cost), number of nights, meals, location and probably would not include your airfare.

There are literally hundreds of quality, highly recommended, memorable golf travel packages offered that can be customized for your company’s particular needs. Anywhere there’s golf a golf travel package can be arranged.

Consider a golf travel package to faraway destinations such as St. Andrews, Argentina, Puerto Rico, Scotland, South Africa, Ireland, the Caribbean or France. Stay in the U.S. and visit golf locations in Arizona, Colorado, California, Florida or Augusta.

Many of these destinations, both international and in the U.S., have beautiful golf resorts with spas and top rated restaurants on site.

The cost would vary of course on the dates but could include: Six nights first class accommodations, car & driver or rental van, full English breakfast daily, lunches at all three Royals as well as guaranteed tee times & paid green fees, and all the services the local resort offers.

You may want to stay in the U.S. and plan your golf travel package around one of the golf championships such as the Masters Tournament at Augusta, or the U.S. Open and watching the pros in action.

Market Exposure

Some markets are more exposed to certain types of advertising than others, and you need to find out which medium or media your target consumers are most likely to come across. All ways keep testing different methods of advertising across each medium and especially keep an eye on trending patterns within your specific market.

With the explosion of social media outlets these days all of these avenues need to be explored and experimented with. Some will be more receptive than others in your market place so test and find the ones suitable for you. Place content and analyse the results over a period of time. Blogs, banners, print, radio and even TV advertisements each have different consumer bases to target. People that tend to join communities will be exposed to blog and banner ads, while couch potatoes will be more exposed to TV ads. Such a wide array of tools might not be in your immediate possession, but you will eventually start looking for more venues to advertise once your affiliate marketing program starts to expand.

Cultural Background

What works for one person may not work for another in a different cultural setting – especially if the cultures are continents apart from each other. Each specific culture has its own rules for etiquette and propriety, and you have to make sure that you follow these rules if you want to leave a positive impression on your customers. Work with the culture and you will get more interested eyeballs rolling your way. You will have to learn the language and the exact meanings of the words to get the best results from each culture you market your message to.

Fail to work with the culture, however, and even a well-designed affiliate marketing campaign will fall to tatters. This is especially true when you start creating the content and the ads that will drive your affiliate marketing campaign. Speaking of content and ads, there is one thing about affiliate marketing that you must not do without. It will determine how accessible your marketing plans will be, and it will also determine your ability to actually convince people to buy into whatever you’re selling. And that ‘something’ is copywriting.

Copywriting and Media

Copywriting is a marvellous skill to acquire and once mastered it will reward you well for years to come. Find material from the great copywriting masters and spend the time learning this art as it is a skill that can be accomplished by following a specific structure. With this knowledge you will be able to create attention grabbing content for your pre sell pages, sales pages and any advertisements you write.

Copywriting is about creating persuasive copy that is easy to read in a story format. All people no matter what culture background they are from crave for a good story. Story telling is the oldest form of persuasive communication. Story telling started way back in the beginning of time with word of mouth and we are all hardwired for stories.

People are attracted to your business by reading the copy/stories that are written. What is your story? Now go ahead and come up with your story that persuades.